From Spare Room to European E-commerce Platform
In a world where smartphones were becoming increasingly uniform, we saw a need for individuality. What started as a small experiment in the Netherlands has grown into an international network helping millions of people tell their personal stories.
Our Journey & Expertise
The Beginning
Founder Michiel van de Plassche spotted a gap in the market: phones were dull and uniform. From a small office, CustomConcepts was born. No big machines at the start, just a clear vision for personalisation and e-commerce.
International Expansion
The concept proved scalable. Within a year, we expanded to 7 European countries. During this phase, we built our expertise in international logistics and multi-language customer service. The team grew rapidly.
Vertical Integration
To guarantee quality, we opened our own production facility. We managed the entire chain: from raw materials to the finished product. This period gave us deep knowledge of materials, UV printing, and sublimation techniques that we still apply in our quality control today.
International Recognition
Our innovative approach did not go unnoticed. We won the prestigious CrossBorder Top 30 award and reached the magical milestone of 100,000 customers. Confirmation that our vision of custom e-commerce was resonating internationally.
1 Million Unique Stories
A major milestone: we welcomed our one-millionth unique customer. During this period, our growth was recognized by the industry with listings in the Deloitte Fast50 and the FD Gazelle Award. Proof that personalisation is not a niche, but a lasting need.
Scaling Capacity
Demand exploded. We opened a new, larger production site to meet it. Here, we refined our 'On-Demand Manufacturing' processes, allowing us to process thousands of unique orders per day with maximum precision.
Strategic Shift: From Printer to Platform
To truly scale, we made a bold choice: outsourcing to specialized partners. We transformed from a production company to a High-Tech E-commerce player. Our focus is now 100% on software and innovation, while our partners ensure unlimited production capacity.
Product Depth & Innovation
The focus on technology created room for product innovation. We launched the complex MagSafe Premium line and robust Tough Cases. Advanced materials that perfectly match the latest smartphones.
Global Engine, Local Hero
Today, we operate wordlwide under the MyPersonalisedCase banner. With yourcustomphonecase.com serving the USA, and new shops in Sweden, Denmark, Italy, and Poland, we are closer to the customer than ever. We offer a local experience, powered by a strong international engine.
Award-Winning Growth
Recognized by Deloitte Fast50 and FD Gazelle. Proof of a stable and reliable partner.
Local Hero Approach
We speak the customer's language. Local domains and service, supported by international strength.
Technical Expertise
Years of production experience translated into a superior quality standard for all our partners.
Part of MyPersonalisedCase
YourCustomPhoneCase.com is the proud US representative of our growing worldwide network.